Today we incentivize…

Ruth Grant on the use of incentives:

The fact that we have invented a new verb – “to incentivize” – is an indication of how much this approach has seeped into the culture. “To incentivize” is a much narrower concept than “to motivate,” which includes incentives, inspiration, arousing curiosity, etc. Something is lost if we automatically consider only incentives when we want to influence people.

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