A not insignificant portion of the challenges now faced by liberal arts colleges are of their own making, resulting from competition between them. Costs have been increased by the addition of programs and resources for the specific purpose of attracting students away from competing colleges. Competition has caused dollars to be diverted from important uses, e.g. for faculty salaries and support, to flashy facilities and programs. Grade inflation and the elimination of requirements are examples of competition between liberal arts colleges that degrades the offerings of all of them.
A few liberal arts colleges are wealthy, but most struggle financially. They all, however, are threatened by declining demand for liberal education. If they have any long-run chance of resisting the vocationalizing of their curricula, they need to make common cause, to work together, not at odds with each other.